Country
Australia
Gallery
Hi, I’m Sabrina Zhao. I'm a Sydney-based freelance stylist and creative producer dedicated to crafting impactful visual narratives. My approach is deeply rooted in storytelling, bridging the gap between imaginative creative direction and structured, professional execution. While I pride myself on being highly adaptable to the unique needs of every project, my personal signature is a blend of vintage grace and modern whimsy. I specialise in taking rich, imaginative themes inspired by fantasy and folklore and translating them into a contemporary, high-fashion context. Whether building a brand's visual identity from scratch, directing an editorial campaign, or helping an individual feel confident for a major event, I bring a distinct narrative depth and a sharp eye for detail to every collaboration. I want to bring fresh, creative ideas and a global perspective rooted in my Chinese heritage to the industry, all while building lasting relationships and enjoying the process. Please feel free to reach out to me for your next creative campaign or event via LinkedIn, Instagram or email.
From initial mood boarding to final execution, I create identity-focused storytelling for campaigns that stand out, especially for emerging fashion brands, design students, and independent publications. I specialise in modern interpretations of fantasy and folklore themes. My primary services include editorial campaigns, runway presentations, and e-commerce/catalogue lookbooks. Additionally, I collaborate with personal clients and assist in portfolio building. I help individuals discover and express their unique visual identities, whether for everyday life or industry portfolios for emerging artists, new models, nano- to micro-influencers, and private clients. My core services in this area are wardrobe audits, event styling, and curated test-shoot styling to help build a standout portfolio. In terms of commercial and e-commerce production, I deliver high-quality, dependable styling that aligns with brand standards and drives sales for fashion retailers, boutiques, and startup brands. My offerings include regular product/catalogue shoots, social media content creation, and collaborative freelance assistant styling for large-scale commercial productions.