Country
United Kingdom
Categories
About Us
About the Brand
PERMU is a contemporary fashion brand based in London, specializing in innovative and experimental menswear.
The name “PERMU” derives from permutation, reflecting the brand’s philosophy of reinventing fashion through replacement and fusion of styles. Established during the COVID-19 pandemic, the brand quickly gained recognition following its debut at London Fashion Week in 2022.
PERMU is known for its futuristic, deconstructive, and minimalist aesthetic, combining traditional tailoring with advanced pattern cutting techniques. With a strong focus on craftsmanship, each garment undergoes extensive technical processes, resulting in pieces that balance precision, innovation, and artistic expression.
At its core, the brand explores a new approach to fashion—encouraging customer participation in design, where individuality and customization play a key role in shaping each piece.
Category
Menswear Brand / Contemporary & Avant-Garde Fashion
About the Designer
Pan Heyun is a Chinese fashion designer based in London and the founder of PERMU.
His work explores the intersection of human identity, nature, and futuristic tailoring, expressed through deconstructed silhouettes and avant-garde cut-out structures. With a strong conceptual approach, Pan Heyun focuses on redefining the relationship between the body and the garment, creating pieces that merge experimentation with precision tailoring.
A graduate of London College of Fashion, where he completed a Master’s degree in Fashion Design Technology (Menswear) in 2022, he developed a technical and forward-thinking design language rooted in innovation and craftsmanship.
Through PERMU, he introduces a new model of fashion based on permutation, customization, and user interaction, allowing garments to evolve through both design intent and personal interpretation.
Pan Heyun has also been recognized for his commitment to sustainability, becoming a finalist for the Redress Design Award and collaborating with institutions such as Kering Material Innovation Lab and Pitti Uomo to explore circular and responsible design practices.
His work positions him within a new generation of designers redefining contemporary menswear through innovation, sustainability, and conceptual storytelling.
Contact Information
Contact Information
Contact & Inquiries
For collaborations, wholesale opportunities, or general inquiries, partners are invited to contact the brand via email or through THE TALENTNEST contact form with detailed information.
General & Customer Inquiries
Email: contact@permuofficial.com
Press & PR
For media features, press coverage, and editorial collaborations:
Email: permulondon@gmail.com
Custom & Design Requests
For bespoke projects and made-to-order inquiries:
Email: contact@permuofficial.com
Wholesale Information
Wholesale & Retail Partnerships
PERMU is open to selective wholesale partnerships with boutiques, concept stores, and international retailers aligned with its avant-garde, minimalist, and deconstructive identity.
The brand seeks partners who value innovation in tailoring, strong design concepts, and high-quality craftsmanship, with a focus on contemporary menswear and directional fashion.
Buyers interested in carrying PERMU are invited to submit:
– Store profile and positioning
– Distribution channels and target market
– Buying scope and seasonal interest
All requests are reviewed based on brand alignment, market relevance, and long-term potential.
For wholesale inquiries, partners are encouraged to contact the brand via email or submit their request through THE TALENTNEST contact form with detailed information.
