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About us
About Us
GROOVIN STORE is a multidisciplinary concept space where fashion, music, and art come together through a shared vision of creativity and community. Founded by Chiara Mastromonaco, it brings together a diverse network of creatives—designers, artists, performers, and strategists—forming an environment that goes beyond traditional retail.
Rooted in a countercultural approach, GROOVIN focuses on discovering and supporting emerging designers and avant-garde brands. Through curated selections and immersive experiences, it creates a space where individuality, collaboration, and conscious creativity shape a new expression of the fashion industry.
Services
GROOVIN STORE offers a curated retail experience showcasing avant-garde brands, emerging designers, and independent creatives across fashion, music, and art.
The platform provides brand discovery and retail placement, supporting designers through visibility and access to a niche, culturally engaged audience.
GROOVIN also produces curated events and “Happenings,” creating immersive experiences that connect brands with artists, musicians, and a wider creative community.
In addition, the space fosters creative collaboration, offering opportunities for stylists, performers, and multidisciplinary talents to engage, collaborate, and grow within a shared ecosystem.
Contact Information
GROOVIN STORE
URBANS S.R.L.
Piazza della Suburra, 1, 00184 Rome RM, Italy
📞 +39 334 949 2786
✉️ ask@groovin.store
General Inquiries
For all requests, collaborations, press, brands, and business inquiries, please contact us via email or through our website contact form.
Contact Form
Available on our official website for direct submissions and partnership requests.
Contact Form
rand Partnerships & Buying Guidelines
GROOVIN STORE welcomes collaborations with independent designers, emerging brands, and established labels that align with its creative and cultural vision.
We operate a curated selection model focused on originality, quality, and conceptual strength. Each brand is evaluated based on its design identity, production quality, and coherence with GROOVIN’s positioning at the intersection of fashion, music, and art.
Submission Process
Brands interested in being considered for retail or boutique placement are invited to submit their collection via email or through the official contact form on our website. Submissions should include brand information, lookbook or product imagery, pricing structure, and production details.
Selection Criteria
- Strong and distinctive creative identity
- High-quality design and execution
- Alignment with GROOVIN’s aesthetic and values
- Capacity for consistent production and delivery
Partnership Approach
Selected brands are integrated into GROOVIN’s curated retail environment and may also be considered for special projects, events, and cultural activations depending on relevance and concept fit.
GROOVIN STORE prioritizes long-term creative relationships and meaningful collaborations that support both brand growth and cultural expression within its ecosystem.