About Us

Grace & Willow Boutique is a women’s fashion boutique and e-commerce destination offering elevated everyday style for women 30+.

Founded in 2012 by sister duo Adella and Hannah Greenwood, the boutique began as a coastal fashion destination in Williamstown, Victoria, and has since grown into a trusted online shopping platform serving both local and interstate clients.

Known for its carefully curated seasonal edits, Grace & Willow brings together sought-after designer brands and wearable styled outfits selected by experienced stylists to help clients build a wardrobe they will genuinely wear and love.

Services

Grace & Willow offers premium women’s fashion retail services through both its physical boutique and online e-boutique.

The boutique specializes in curated designer fashion collections, accessories, and seasonal wardrobe essentials from selected contemporary and luxury labels.

It also provides personal styling and wardrobe consultation services, helping clients create effortless, wearable looks for everyday life and special occasions.

In addition, the brand offers after-hours appointments and private styling consultations for a more personalized shopping experience.

Contact Information

General & Customer Inquiries

For product questions, orders, and general assistance, please contact the boutique directly.
Email: info@graceandwillow.com
Phone: (03) 9041 5165

Media & Press

For editorial features, press coverage, and media collaborations, please reach out via email with relevant details and proposals.

Brand Partnerships & Stockists

Designers and brands interested in being stocked at Grace & Willow are invited to submit their lookbook, brand profile, and wholesale information for consideration via email.

Styling & Appointments

For personal styling, wardrobe consultations, or after-hours appointments, please contact the boutique directly via phone or email to arrange a tailored session.

Social Networks

Contact Form

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Brand Partnerships Guidelines

Grace & Willow welcomes partnership inquiries from brands that align with its curated aesthetic and focus on elevated, wearable fashion.

Designers and labels interested in partnering with the boutique are invited to share a complete brand overview for consideration. Submissions should include:
– Brand introduction and story
– Lookbook or product imagery
– Line sheets and wholesale pricing
– Current stockists (if applicable)
– Production details and delivery timelines

The boutique prioritizes brands that reflect quality, originality, and a strong design identity, with collections suited to its customer base and seasonal direction.

All partnership inquiries are carefully reviewed by the buying team. Due to the volume of requests, only selected brands will be contacted for further discussion.

Grace & Willow